Alvares, Goudinho & Bezerra Advogados

About AGB Advogados

We turn law into a tool for business growth.

Throughout their professional careers, founding partners Rodrigo Alvares, Kauê Goudinho and Marcus Bezerra identified a recurring problem. While lawyers produced technically flawless opinions, business owners and managers kept struggling to turn legal knowledge into effective decisions for their businesses.

From that realization came AGB's proposal: to build a firm able to combine technical excellence, strategic vision and accessible language. A model in which law is no longer just support for isolated situations and becomes integrated into the company's management, operations and goals.

We act strategically in the main areas that affect business routine: Civil, Labor, Tax and Corporate Law, connecting legal knowledge to the reality of each business.

More than providing legal services, we act as strategic partners to our clients. We translate the complexity of law into objective language, anticipate risks, structure solutions and turn legal issues into safer decisions for the company.

AGB Advogados was not born as just another business law firm. It was born from the perception of a historical gap in the legal market: the distance between legal advice and its practical application inside companies.

Our essence

Full Integration

AGB Advogados was built on the concept of Full Solution. Here, integration is not a differentiator, it is the foundation of our work.

We connect legal knowledge, business vision and strategy to handle the different demands that are part of a company's routine.

In commercial and contractual relations, in labor matters and in managing tax obligations and risks, we seek to understand the business as a whole in order to build solutions aligned with its reality, its goals and its moment.

At AGB, law exists to create security, clarity and the conditions for the company's sustainable growth.

Sound Decisions:

Every legal opinion is built considering the business context, the risks involved and the impact a decision may have on operations.

Our goal is to give business owners and managers the security to make decisions with more clarity and confidence.

Business Protection:

We work to prevent and resolve situations that may compromise the operation, the assets and the continuity of the business.

From structuring contracts to labor relations, from civil disputes to tax matters, we work to reduce risks and protect the company's interests.

One Clear Language:

We translate legal complexity into clear, objective and actionable solutions.

Clients don't need to master the law to make a good decision. They need guidance they can understand, apply and that makes sense for the reality of their business.

Our timeline

The Evolution of Excellence

  1. 2020

    The beginning of an integrated vision

    AGB Advogados was founded on Avenida Paulista by three friends, bringing Accounting and Law together from day one.

  2. 2022

    The PERSE case

    The firm identified the opportunities of the PERSE program early on and saved its clients more than R$ 250 million.

  3. 2024

    Strategy for those who make Brazil grow

    AGB consolidated its mission of bringing the legal and accounting intelligence of multinationals to small and mid-sized companies.

  4. 2025

    Expansion and transformation

    The team doubled in size and the office was redesigned as an open space, while injunctions secured clients' rights in the second phase of PERSE.

  5. 2026

    Specialists in the New Tax Legislation

    With the Tax Reform, AGB took the lead in guiding companies through webinars, training and customized advisory services.

Our values

Our work is guided by five non-negotiable pillars:

  • Empathy

    We understand the client's pain as if it were our own.

  • Integrity

    Ethics and transparency in every opinion and every entry.

  • Social Responsibility

    Committed to a positive impact on society.

  • Teamwork

    Integration between departments is what makes us unique.

  • Innovation

    We constantly look for new ways to protect businesses and make them more profitable.

Partners' words

Rodrigo Alvares

Just like the great institutions that shaped Avenida Paulista, AGB was built on solid foundations. Doubling in size in 2025 was not luck; it was the result of rigorous planning and our technical integration, honoring the legacy that brought us here.

Kauê Goudinho

Watching AGB grow and break down the walls between law and accounting is watching the law of the future happen. Our work on PERSE proved that agility and fresh legal thinking are essential to protect our clients' assets.

Marcus Bezerra

Scalability requires precision. When we doubled the team in 2025, we made sure the technical efficiency of our 'Full Solution' remained intact. Growth is proof that our accounting-legal integration is the right metric for success.

Institutional initiatives

A culture built by people

At AGB Advogados, we believe high performance is the result of an environment that values knowledge, the exchange of experiences, transparency and continuous development. That is why we promote initiatives that strengthen our culture and bring our people closer to the values behind our work.

Book Club

Bimonthly gatherings that bring the team together for breakfast and an open conversation about a book chosen in advance. More than a literary discussion, the Book Club is a safe space to share perspectives, encourage reflection and strengthen connections between people.

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